- Compare the topics, tactics, and channels driving market performance for you and your competitors.
- Uncover opportunities to outperform the competition and differentiate your brand.
- Benchmark your brand against competitors, industry leaders, and market influencers.
- Website
- Blog
- Search
- YouTube
- Earned media
This is the vast area where it is difficult to analyze without certain digital marketing tools. On the deeper side of the analysis, you can look at large amounts of data to ascertain levels of engagement of their fan base, whether it appears they are using certain strategies and if there are useful findings such as optimum posting times for your target demographics that you could apply to your social media strategy.
SEO/Keywords Audit
Identifying Keywords that are common to you and your competitors is key to succeed in this competitive strategy. Unfortunately, there will be times when you simply may not be able to rank for a keyword you want to organically but on the flip side, you can focus on gaining those keywords you already show dominance in. Having a thorough understanding of the Keyword terms targeted by your competitors along with maps of their search traffic will help inform both your own Organic and Paid Search strategy going forward. It is also once again an indicator of how seriously they take their Digital Marketing and the strategies they are employing. The key to strategic insight is the range of data looked at and the depth of the analysis. It is simple to see what Keywords your competitors are ranking for now.
Local Presence
The rise of local search terms such as ‘near-me’ have been well documented but even without them, local searches make up a huge portion of product/service based search terms. Knowing whether your competitors are taking full advantage of all of the Local Directory Listings lets you know where there could be yet more easy wins.
The majority of businesses know by now that they should have claimed and completed their Google My Business (used to be Google Places) listings. Surprisingly very, very few business have engaged in any strategy to ensure their reviews are linked to these listings. A comprehensive review of all Local Directories will show where your competitors have left gaps that you can take advantage of in as little as a few minutes.
These are many tools such as SimilarWeb, Google Advanced Search Operators, SEMRush, Google Alerts etc that you can utilize to track the performance and digital marketing strategies of your top competitors.
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