Big Billion Day Sale: How Flipkart, Amazon, Snapdeal worked smarter for the events
With the festive season gradually reaching its climax, the biggest ecommerce players in India are working harder and getting smarter to launch their annual Big Billion Day (BBD) sale events. As apparent from the past years, the last quarter that’s
Facebook Upgrades its Messenger app with end-to-end Encryption Feature
Like WhatsApp and Allo, Facebook has also updated its messaging service Messenger with end-to-end encryption and the feature is called ‘Secret Conversations’. Once the Facebook users turn the ‘Secret Conversations’ option in their Messenger settings on, they can enable the
16 Key Digital Marketing Terms Every Marketer Must Know
Though a marketers usually is aware of almost all the marketing terms but like they say perfection is impossible there could be a few terms they might not be aware of, may be because they didn’t get to work on
23 Most Interesting Facts about Google on its 18th Birthday
This year on the 27th of September, our best friend who answers almost all our queries provided that’s not very personal, Google turned 18 entering into its adulthood, officially. Sorry for the poor joke but unofficially the search giant was
Online ads should be on screen for 14 seconds to be seen: Report
According to a recent study conducted by InSkin Media, Research Now and Sticky on the link between viewability, gaze time, ad clutter and people’s ability to remember ads an online ad should be there on the screen for 14 seconds
India Wide Web: State Of Digital Marketing In India 2016
Stats if leveraged well along with multiple channels help marketers to a great extent in acquiring more customers as well as boosting engagement rich conversions. This is why we have piled up a few very productive stats especially for Indian