Online ads should be on screen for 14 seconds to be seen: Report
According to a recent study conducted by InSkin Media, Research Now and Sticky on the link between viewability, gaze time, ad clutter and people’s ability to remember ads an online ad should be there on the screen for 14 seconds
India Wide Web: State Of Digital Marketing In India 2016
Stats if leveraged well along with multiple channels help marketers to a great extent in acquiring more customers as well as boosting engagement rich conversions. This is why we have piled up a few very productive stats especially for Indian
How Nykaa Used digital marketing to gain 50,000 visitors in just one month?
Sneak Peak: Read this case study to know how an e-retailing brand leverages digital marketing for getting about 50,000 visitors every months. Company: Nykaa Industry: Retailing Tool Used: Digital Marketing Result: 50,000 visitors to the website every month Business Type: B2C
Branded content twice as impactful as display ads: A Research
According to a recent report titled “Storytelling: The Current State of Branded Content,” conducted by Forbes and S.I. Newhouse School of Public Communications at Syracuse University in collaboration the impact of branded content was found to be superior in comparison
Google launches YouTube Go for India, designed to work on slow Internet
As announced by Google at its second edition of Google for India event, held in the national capital on Tuesday, the search giant is launching an Android app for India called YouTube Go. The app however is in beta and
6 Best Practices in Email Marketing for Smart Marketers in 2016
We can blame the data or the technology for the mistakes that we have been making otherwise if it was the data or technology things would have been similar for everyone. I mean every business! But why some of them
How Grainger Used Google Adwords to increase conversions by nearly 1,000%
Sneak Peak: Read this case study to know how a retailing company made a combined use of Dynamic Search Ads and remarketing lists for search ads and could increase conversions nearly 1,000%. Company: Gainger Industry: Retailing Tool Used: Google Adwords